Case Study: Wine Manifest
How a Wine Commercial Changed the Market:
The Bolgrad Case Study
Case Study: Wine Manifest – Commercial for Bolgrad Wines
At EasyLiving Films, a Bangkok-based video production house, we specialize in delivering visually stunning and concept-driven content. One of our standout projects is the Wine Manifest — a bold and unconventional advertising video for Bolgrad, an international wine brand from Ukraine.
The Challenge
Bolgrad, ranked 16th in the local market despite its international popularity, wanted to shift perception and dominate domestically. Partnering with the award-winning creative agency Michurin, they came up with a rebellious idea: break every stereotype of a traditional wine TV commercial.
Forget luxury restaurants and “proper” wine etiquette. This video advertising campaign celebrated the freedom to enjoy wine however you want—no rules, just pleasure.
Our Approach
With a vision to match the boldness of the idea, EasyLiving Films was brought in to lead the full film productionprocess. Our director, Sergiy Pudich, proposed a visually rich style using the iconic Phantom Flex 4K, one of the most advanced high-speed cameras on the market. This allowed us to capture ultra slow-motion visuals with breathtaking clarity.
Pre-Production
The pre-production phase spanned four weeks, during which we managed:
Creative development and storyboarding
Casting, wardrobe, and location permits
Equipment rentals and crew hiring
Coordinating production schedules with the creative agency
As a full-service video production company, we handled every detail from script to screen, ensuring smooth execution with a focus on quality.
Production
The shoot spanned two full days, capturing just eight carefully crafted shots—each designed to be a visual masterpiece. One night scene required a camera switch to the Alexa Mini, better suited for low-light environments. Our in-house videographers and cinematographers worked closely to achieve the perfect light, movement, and tone.
This is the essence of what we do at EasyLiving Films—prioritizing quality over quantity.
Post-Production
Post production คือ attention to every detail. Over two weeks, we completed:
Cinematic editing with speed ramps
Color grading and tone-matching
Custom sound design and music
Mastering and final delivery
A bespoke, handcrafted font created exclusively for the campaign
Our in-house media production and post-production team ensured the final showreel lived up to the ambition of the script.
The Impact
The results exceeded expectations. After launching a nationwide digital campaign:
The video reached 95% of Ukraine’s adult population
Bolgrad skyrocketed from 16th to 2nd place in market dominance
The brand experienced a measurable increase in sales and recognition
This project remains a highlight in our showreel portfolio, exemplifying our commitment to creative, results-driven video production services.
If you’re searching for a reliable corporate video production company or video production agency in Thailand that values creativity, craftsmanship, and storytelling—let’s talk. At EasyLiving Films, filming is easy when the team knows how to do it right.
